Ministers and high-ranking officials from nearly 200 countries have gathered in the Amazonian city of Belem, with Brazil insisting this will be “the Cop of implementation”.We try our best, but high level negotiations do not always make for the most-compelling news coverage. Nevertheless, it is still disappointing that UK national papers dedicated more space to advertising high carbon travel than to coverage of last year’s Cop talks.According to research by the New Weather Institute, for the Badvertising campaign, UK papers gave 1,745 column inches over to advertisements for flights and cruises, compared to 1,540 inches to reporting on the climate talks on the key dates at the beginning and end of Cop29.The science tells us that we must do everything possible to prevent catastrophic climate breakdown, but instead of discouraging climate pollution it is being actively promoted wherever you look, in ads for flights and big SUVs. Many climate challenges are hard, like changing energy systems and buildings, but it is easy to stop actively pushing high carbon, often luxury products and lifestyles.Fossil fuels are like the new tobacco and we need to stop promoting them. Without action, the signal from scientists will be drowned out in the marketing noise from oil companies, airlines, and SUV makers trying to persuade us to consume as many high carbon goods and services as possible. Continue reading…

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